First Comes Like by Alisha Rai (Modern Love #3)

Genre: contemporary romance

Release date: 2/16/21

Rating: 4 stars

First Comes Like is a book I’ve been anxiously awaiting for a very long time. We first meet its protagonist Jia in Rai’s Forbidden Hearts series as the younger sister of past protagonist Sadia who’s determined to forge her own path by leaving medical school to dedicate herself to her true passion. Jia is a beauty influencer with a YouTube channel and a large dedicated fanbase–she’s passionate about makeup and skincare, and dreams of one day owning her own makeup company. She’s a creative and charismatic character, and I’m so glad that she finally got her own story, after being featured as a side character in not only the Forbidden Hearts series but also the first two books of the Modern Love series. Although I’m fairly terrible at makeup, I enjoy watching beauty Youtubers, and I thought it was so much fun to have one as the main character in a romance novel–we get to see behind the scenes of what Jia’s process is like and watch her struggle with a creative rut and fears that she’s out of touch as an “older” influencer, and also see what some of her past content has looked like.

Like the previous two books in Rai’s Modern Love series, First Comes Like deals with a modern dating conundrum–catfishing. (The Right Swipe was focused around ghosting, while Girl Gone Viral featured, well, going viral.) Jia thinks she’s been talking to famous Indian actor Dev through his verified account, but when she finally tries to meet him in person, she realizes that he has no idea who she is–she’s never actually spoken with him in the first place. Nevertheless, Dev is intrigued by Jia, and after a rocky start the two begin a whirlwind and very sweet fake relationship that quickly turns into real feelings.

Everything I love about Alisha Rai was present in First Comes Like: a badass female protagonist, a strong friendship group that supports one another, complex and interesting family dynamics. I did find Jia a more compelling character than Dev, who has a quieter and less forceful personality, but I really liked their interactions and their eventual HEA. This is a great series that contemporary romance fans absolutely need to check out if they haven’t already, and I can’t wait to see what Alisha Rai comes out with next.

I received an eARC of First Comes Like from the publisher via NetGalley in exchange for an honest review.